Warm welcome:
Welcome to the first newsletter of Wood Newsletters! I’m glad you’re here. If you’ve browsed my website at all or found me another way, it means you’re interested in what having a newsletter can do for your business. You’ve come to the right place! In these monthly newsletters, you’ll learn all about what newsletters are, their place in a business marketing model, and how they can help you reach your goals. In this first edition, I want to address why email newsletters–though an older form of marketing–are still a crucial marketing technique to bring in clients today.
Happy reading!
Sincerely,
Leanne Wood
Writer and Owner, Wood Newsletters
When I was young, I used to occasionally spend the night at my grandparents’ home. They had an old refrigerator from the 1960s, a harvest gold color, that held lemonade and popsicles and ice cream at the perfect temperature for hot July afternoons.
The years passed, and while other changes slowly crept in around that refrigerator–a new dining room table, a new sofa in the living room–the refrigerator remained a constant. My father urged my grandmother to replace her refrigerator, by that point over 20 years old, but my grandmother refused. And when her old 1960s refrigerator outlasted the shiny new 1990 refrigerator my father purchased, she couldn’t hide a small smile of satisfaction.
You see, my grandmother knew something pretty important. Sometimes what’s old still works better than a shiny new toy.
The same holds true for business marketing. So many new tools and programs claim to get your business in front of more people, connect you with the right clients, and skyrocket your business. Blogs, social media, search engine optimization–all these tools are important and can help your business. But the one thing that’s been around for quite some time that still packs more of a punch? Email newsletters.
It might surprise you if I tell you that this tried-and-true business marketing technique belongs at the top of your marketing priorities. If you don’t already use newsletters in your business, you may be wondering why a newsletter is worth the time and effort. Especially in a day and age where social media is all-consuming, you would be right to wonder if an email newsletter is the place to spend any of your energy. But, like my grandmother’s old refrigerator, you’ll find that an email newsletter is a stalwart in your business marketing.
According to Hubspot.com, 81% of business-to-business marketers say their most used form of marketing is email newsletters. Not only that, but email marketing’s return on investment is $36 for every $1 spent, and a quality email newsletter will be opened by 40% to 60% of the recipients. In a world that feels inundated with more information than can possibly be consumed, that’s a pretty good rate! Michael Katz, owner of Blue Penguin Development, also notes email’s advantage over any other form of marketing–large corporations with deep pockets don’t get any more space in your email inbox than the local, solo firm. In that sense, email newsletters help you compete in ways other forms of marketing just can’t.
So consider if an email newsletter is right for your business. How can it help you connect with potential clients, get in front of more eyes, and bring in more business? If you’ve been thinking about trying out an email newsletter to market to potential clients, give me a call or shoot me an email. I’m happy to talk about what a newsletter can do for your business! We’ll talk about the specifics of your current marketing, what you’d like to accomplish with an email newsletter, and what it could look like in the context of your business.
I look forward to hearing from you!
